What to buy now
Wondering what’s in our Gwynns bag this month? No need to guess—we’ve put together a curated October shopping list just for you.
2. Canadian Tuxedo
Layer it over a white tank, tie a cardigan over your shoulders, or leave it undone and relaxed. Add a belt. A boot. A loafer or an easy flat. Suddenly, it’s not just denim — it’s a whole look. It works for the office. For brunch. For date nights, travel days, workshops, client meetings — even those chaotic mornings when you're staring at your closet thinking, I have nothing to wear.
3. The ARGYLE Knit
Nothing ushers in fall quite like the return of a standout sweater. Argyle—originating in the Scottish Highlands over 300 years ago, later adopted by royalty, golfers, and prepsters (before ’90s grunge gave it a rebellious edge)—is having a modern revival. For Fall/Winter ’25, Frame reimagines it in bold, saturated hues, while Jenni Kayne leans into its Western charm, aligning perfectly with the season’s rugged, laid-back mood.
5. Oasi Cashmere Flannel Jacket
Exclusive Oasi Cashmere fabric elevates this navy blue version of ZEGNA's iconic Il Conte chore jacket with the authentic allure of natural, fully traceable fibers. Styled with a sleek stand collar, full button closure and our signature 232 Road Brand Mark on the back.
6. autumnal decor
It's October—and you know what that means... pumpkins! But not just any pumpkins—MacKenzie-Childs pumpkins, of course. These hand-painted beauties offer a sophisticated twist on traditional Halloween decor. With bold patterns in black, white, and gold, they’re a chic alternative to the classic orange-and-black. Bring home the magic of the season with MacKenzie-Childs' iconic fall collection.